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polycentric stage

  • 1 polycentric stage

    марк., амер. полицентрический этап* (этап развития международного маркетинга компании, при котором создается отдельный маркетинговый отдел для каждой страны, в которой представлена фирма; маркетинговый отдел занимается планированием и проведением маркетинговых мероприятий в данной стране)
    See:

    Англо-русский экономический словарь > polycentric stage

  • 2 geocentric stage

    марк., амер. геоцентрический этап* (этап развития международного маркетинга компании, при котором имеет место высокая степень согласования и координации всей зарубежной маркетинговой деятельности кампании)
    See:

    Англо-русский экономический словарь > geocentric stage

См. также в других словарях:

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